Monday, July 25, 2022


Celebrities embracing the Barbiecore pattern. NY Submit Photograph Illustration. (Photograph Credit score: NY Submit)

As everyone knows, trend is cyclical. Traits come and go, hemlines rise and fall and every season we await the ‘coloration’ of the season (final season it was periwinkle). Nicely, this summer season the colour is pink and has its roots within the fashion icon, the Barbie doll. Sure, Barbie is Again!  The final time Barbie made it into popular culture was within the ’90s when the Danish/Norwegian band Aqua launched their hit tune, Barbie Lady, with the ear worm chorus,  “I’m a Barbie woman, in a Barbie world. Life in plastic, it’s improbable. You may brush my hair, undress me in every single place. Creativeness, life is your creation!”

The large publicity push is on, a full 12 months prematurely, for the July 2023 launch of the Barbie movie directed by Greta Gerwig (Little Girls and Girl Hen) starring Margot Robbie and Ryan Gosling. The tendencies surrounding the movie are generally known as “Barbicore” (the phrase ‘core’ referring to the aesthetic related to a movie, for instance ‘Regencycore’ for the collection Bridgerton).  The brand new vibrant pink pattern is getting an enormous push within the trend trade and really started through the fall-winter 2022 exhibits when Valentino featured it for each their girls’s and males’s kinds and at Michael Kors, Versace, Act No. 1 and Dolce & Gabbana.

In a world the place gender fluidity has been heart stage (ex. Harry Kinds), Barbicore is certainly bringing gender extremes again to the forefront of trend. And if Barbicore will not be the search for you, nicely then, seize your baggiest basketball shorts and outsized tees and check out “Sandlercore“, a lazy man’s dressing pattern made widespread by actor Adam Sandler. Style has one thing for everybody, proper?

Style entrepreneurs and influencers have jumped on the Barbicore pattern as have celebs, from Megan Fox to Kim Kardashian. In an interview with the New York Submit, Kim Culmone, Senior VP at Mattel, Inc. stated “BarbieCore is the summer season’s newest trend pattern influencing every little thing from clothes to house decor, and we’re right here for it. It’s been pleasant seeing celebrities decked out of their greatest pink appears to be like – Barbie would approve.”

Margot Robbie and Ryan Gosling filming the brand new Barbie movie. (Photograph Credit score: Getty Photographs)

The enduring Mattel doll has all the time been an inspiration to younger girls, even when she has generally been given a ‘ dumb blond’ moniker. The unique ‘Barbie look’, consists of attractive curves and sizzling pink, shiny neons, female make-up, and sparkly equipment, and has taken over TikTok. In reality, the hashtag #Barbiecore has greater than 7 million views on TikTok and, in line with Google Traits knowledge, curiosity in Barbie has spiked to new heights as followers await the live-action film.

In as we speak’s #MeToo atmosphere, director Greta Gerwig has a daring new imaginative and prescient of the long-lasting doll’s story. She is each writing and directing the film, with enter from her companion Noah Baumbach (Marriage Story). The plot of the story will revolve round a doll leaving Barbieland attributable to her so-called ‘imperfections’, solely to find alongside the way in which, that perfection can really be discovered inside.

Robbie’s costumes are being designed by Gerwig’s Little Girls collaborator Jacqueline Durran (for which she gained an Oscar) and are already inspiring road fashion. The Barbie aesthetic has entered the style zeitgeist, inspiring A-listers and trend lovers worldwide.

Megan Fox and Machine Gun Kelly have embraced the Barbiecore pattern head on. (Photograph Credit score: Getty Photographs)

Probably the most well-known quotes from trend legend Diana Vreeland was “Pink is the navy blue of India.” And for Fall 2022, Valentino designer Pierpaolo Piccioli showcased a reasonably in pink assortment in partnership with Pantone. The runway, backdrop, flooring, and even the seats had been the identical shade of pink, which created a blinding affect.

“Pinks are little doubt ‘having a second.’ In reality, pink is having greater than a second,” Laurie Pressman, vice chairman of the Pantone Colour Institute, informed The Submit in an interview. “It’s a coloration household we’ve seen rising in reputation throughout the spectrum since 2013, one which sparked the intro of Millennial Pink and with the rise of the ‘gender blur’ grew to become much more outstanding. A time the place we started removing all coloration guidelines and breaking down the boundaries.”

Left to Proper: Hailey Beiber, Khloe Kardashian, and Kim Kardashian rocking the Barbiecore pattern. (Photograph Credit score: Michigannewstimes)

“The brilliant pinks and fuchsias we’re seeing as we speak are exultant and empowering. They’re stand-out statements being worn with confidence,” Pressman continued. “Vibrant and high-energy. they assist us to really feel uninhibited and free.”

Barbiecore, as a trend motion, has been constructing for years. Bear in mind within the early aughts when Tyra Banks took on the doll’s tailor-made aesthetic as Eve within the 2000 Disney movie Life-Measurement? And, when Reese Witherspoon, as Elle Woods in Legally Blonde, (circa 2001) was basically a Barbie in a lawyer’s world?

Reese Witherspoon in Legally Blonde. (Photograph Credit score: Getty Photographs)

Within the 2010s, we regularly noticed Nicki Minaj sporting some severe Barbie-inspired takes care of her personal Barbie doll hit the market in 2011 (to today the rapper nonetheless wears her signature diamond Barbie nameplate necklace). In 2015, Paris Hilton wore a sizzling pink Barbie one-piece by a pool in Ibiza, and footwear designer Sophia Webster collaborated with Barbie on a group of limited-edition sneakers the identical 12 months.

Kacey Musgraves on the Met Gala in 2019. (Photograph Credit score: Getty Photographs)

In 2019, Kacey Musgraves wore a Barbie-inspired outfit for her Met Gala look: A floor-length, sizzling pink bike gown designed by Moschino (a really Barbiecore model!), full with an identical hairdryer clutch, sun shades, chandelier teardrop diamond earrings, and glossy silver pumps. The look was virtually an actual duplicate of the Barbie x Moschino doll, which was being bought within the museum’s reward store on the time.

Moschino’s Spring 2015 Barbie impressed Assortment. (Photograph Credit score: Vogue Runway)

Kim Culmone informed InStyle that, just like the beloved doll, what constitutes Barbiecore is ever evolving. “Barbie is impressed by popular culture and trend. And like many people, her fashion evolves to be reflective of as we speak’s tendencies and tradition. For 2022, as we transfer previous the pandemic and regain our social lives, it’s Barbie’s real playfulness and shiny, daring coloration palette that persons are attempting to include into their each day routines.

Anne Hathaway on the Valentino Haute Couture Fall 2022 trend present. Proper Lizzo. (Photograph Credit score: Getty Photographs)


Artist Reinhard Beuthien created Lilli in 1952 for the German tabloid Bild as a comic book strip character (Picture credit score 

The Stolen Legacy of Bild Lilli

Barbie was modeled after a comic book strip character known as Lilli, created by Reinhard Beutheien in 1952 for the German tabloid, Bild. She quickly grew to become generally known as Bild Lilli and was marketed as a racy gag reward doll that males may purchase in tobacco retailers. The Bild Lilli doll grew to become extraordinarily widespread with girls and youngsters too and finally there would loads of knockoff dolls worldwide.

Ruth Handler (co-founder of Mattel) found the Lilli doll whereas on trip in Hamburg, Germany, had her copied and named her Barbie (after her daughter Barbara). Handler’s model, which launched in 1959, was product of vinyl with rooted hair and curly bangs moderately than a wig-cap, and included separate sneakers and earrings, which weren’t molded on, as had been Lilli’s.  Handler acquired the rights to Bild Lilli in 1964, and manufacturing of the German doll ceased. 

The unique Barbie launched in March 1959. (Photograph Credit score: Getty Photographs)

The primary Barbie doll got here with a black and white striped swimsuit with cat-eye glasses, gold hoops, and her signature ponytail, mimicking the glamour of Fifties divas Elizabeth Taylor and Marilyn Monroe. On the time, many toy patrons had been unsure of the doll’s attractive/curvy look as in contrast with conventional child dolls, however Barbie took the world by storm with gross sales of 300,000 dolls in its first 12 months of manufacturing. At the moment, over 90 % of American ladies between the ages of three to 12 have owned a Barbie doll.

It didn’t take lengthy for Mattel to see Barbie as a voice for ladies’s rights. In 1962, earlier than American girls had been even permitted to open their very own financial institution accounts, Barbie purchased her first Dreamhouse, changing into a logo of independence and empowerment. In 1965, Astronaut Barbie made her debut, two years after Russian cosmonaut Valentina Tereshkova grew to become the primary girl in house and 4 years earlier than Neil Armstrong and his group landed on the moon. Barbie opened the eyes and creativeness of younger ladies to think about a future in any discipline they desired. A lot for that dumb blonde moniker!

The Oscar de la Renta Barbie Collection, 1985. (Photograph Credit score: Mattel)

Skilled & Activist Barbie

In its 63-year historical past, the American mass-produced Barbie doll has been a colossal success, and over the many years she has assumed many professions, from physician and archeologist, to rock star and laptop engineer. The primary Twiggy Barbie was distributed in 1967. Others celeb Barbies embrace, Grace Kelly, Marilyn Monroe, Cher, and present younger icons like Zendaya and Gigi Hadid.

This 12 months, the Barbie Inspiring Girls collection added a Maya Angelou doll alongside figures like civil rights activist Rosa Parks, feminist chief Susan B. Anthony and tennis star Billie Jean King. Barbie has additionally loved stints as a mannequin for main trend designers similar to Oscar de la Renta, Jean-Paul Gaultier, Maison Margiela, Ralph Lauren, Anna Sui, and Burberry, in addition to a CEO, a presidential candidate, and a vlogger.

In 2022 Barbie teamed up with heritage home Balmain (Barbie x Balmain) that includes a clothes assortment and an NFT! (Picture credit score:

The Jane Goodall Barbie doll as a part of Mattel’s Inspiring Girls collection (Picture credit score: 

For many years Barbie has had Black mates – Christie and Francie, however in 1980 Mattel launched the primary Black Barbie. At the moment, Barbie is an advocate for physique inclusivity and variety on each stage, as promoted in Mattel’s WE ARE Barbie video in 2020. The Barbie Fashionista collection features a Barbie in a wheelchair and in 2022 Barbie grew to become a sustainability advocate by a partnership with the Jane Goodall Institute. The dolls at the moment are comprised of recycled ocean-bound plastic.

Gross sales for Mattel’s Barbie model in 2021 amounted to about 1.68 billion U.S. {dollars}, up from about 1.35 billion U.S. {dollars} the 12 months earlier than.

At the moment Barbie is really a woke toy, in actual fact, she is greater than only a toy.


Meet Ann Driskill – Barbie Designer

Ann Driskill (Barbie designer at Mattel ) 


Ann Driskill, a Parsons graduate, had a 20-year profession designing for Barbie at Mattel in Pasadena, California. Just lately, our founder Francesca Sterlacci had a chance to speak with Ann about her expertise and what’s was wish to design for such a method icon.

Francesca: Are you able to speak about your expertise as a Barbie designer for 20 years?

Ann: Mattel designers design the whole doll: the prints, all of the equipment, her hair, her make-up – particularly for every doll, plus generally new and distinctive physique elements and poses. Mattel has artists specializing in all of those departments.

Francesca: The place is Barbie manufactured?

Ann: The manufacturing of the doll and the garments are completed in China, utilizing tremendous slim seam allowance stitching machine attachments to deal with the tiny seam allowances on the garments.

Francesca: What was one of the best a part of engaged on Barbie at Mattel?

Ann: Probably the most enjoyable about working at Mattel was collaborating with so many inventive folks.

Francesca: What had been a number of the challenges you encountered within the 20 years that you simply designed for Barbie?

Ann: The toughest half about designing for Barbie was studying how one can modify to her small measurement. It’s important to select skinny materials that don’t add bulk to Barbie’s slim  determine. You additionally must design very small prints and patterns that don’t overwhelm her. In any other case, it’s quite a bit like designing for actual folks,  besides she by no means complains!

Ann was sort sufficient to share a few of her designs for Barbie through the years

Ann Driskill’s unique Barbie sketches (Photographs courtesy Ann Driskill) 


So inform us, in what means has Barbie been an inspiration to you?



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