Social media advertising is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media advertising is becoming more popular for both practitioners and researchers. Social media advertising is a type of digital marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience. Social media ads are a quick and effective way to connect with your consumers and boost your marketing campaigns. Social ads often include information about the affiliation of a peer with an advertised entity. For example, a social ad might indicate a friend has endorsed a product, highly rated a restaurant, or watched a particular film.
The benefits of social media advertising
Increased brand awareness
By promoting your business, products, or services across social media even before clicks and conversions come into play, you are putting your brand out there to millions of people by using social media ads. Appearing in people’s social media feeds with a ‘sponsored’ label or showing up in front of a YouTube video can do wonders for increasing your brand visibility, helping your business to stay fresh in people’s minds – even if it’s on a subconscious level.
Improved brand loyalty
Engaging with your customers on social media can help your business develop a loyal customer base. Social media advertising is about more than promoting your products or services. It offers the opportunity to connect with your target audience and develop meaningful connections.You can use social media advertising to share customer testimonials or case studies to demonstrate customer satisfaction.
Higher conversion rates
Social media advertising can help your business generate more conversions. In fact, 27% of people surveyed in the Digital 2020 report stated that they found new brands and products through social media adverts.
Boost leads for your business
As you already know, social media advertising is a great way to get your business in front of more people and expand your customer base.
By running specific lead-generation ad campaigns, you can really harness the benefits of social media advertising for your business.
When it comes to social media advertising, your biggest concern may be “how much will this cost?”. The good news is social media advertising can be a cost-effective solution for your business.
Most social media advertising models operate on a pay-per-click (PPC) or pay-per-view (PPV) basis meaning you only pay when someone has clicked on your ad, or viewed your video ad. As a result, you can keep your advertising costs low and only pay when someone takes action.
Advertising on social media doesn’t have to be scary. Most social media giants offer a user-friendly advertising platform.
By managing your ad campaigns through ad managers, like Facebook Ads Manager for your Facebook and Instagram ads or Campaign Manager for your LinkedIn adverts, you can make sure your ads are set up to achieve the results you are aiming for.
Another advantage of social media advertising is having access to a wealth of analytics and statistics which, we’re sure you will agree, is any marketer’s dream.
Every marketer’s dream is to get awareness from people and similar media ads play a great role in it.