Sunday, July 31, 2022 On-line Model Constructing, Images and Artwork by Naina Redhu Behind The... On-line Model Constructing, Images and Artwork by Naina Redhu Behind The Scenes of Content material Creation: An Instance

First, the ultimate product. Watch the video at left ( in case you’re on desktop ). In the event you’re not in a position to see the clip on this web page for some purpose, watch the Instagram Reel right here.

It is a clip I produced for Uniqlo India for the launch of their On-line Retailer in India on thirtieth July, 2021.

The music used is a observe from the night-time in-store playlist of Uniqlo Shops internationally. The observe known as Yuzu Lust and the identify of the Artist is Kiat.

Beneath, I’ll share particulars of how I got here up with this & how my mind works. I assumed it will be an fascinating factor to doc, even when only for myself. However then I assumed I would as properly take pleasure in some content material creation inception.

Uniqlo’s PR Company received in contact sharing information of the net retailer launch & discussing a potential collaboration. I’m not going to get into these particulars however the temporary was mainly for me to undergo the shop and pick a glance after which {photograph} myself and share these photos as a bit of content material on the dates of the launch.

I needed to create a enjoyable look however not too informal and I needed it to be one thing I had not explored beforehand. My ordinary go-to is denims and a t-shirt. Then, I progress to denims and a white collared shirt. However this time, the 2 items that made the look come collectively, have been the skirt, which is a part of a JW Anderson & Uniqlo collaboration and the bra prime, which is a part of a Mame Korogouchi collaboration. I’ve not worn a bra prime beforehand and whereas I used to be nervous ( exhibiting cleavage isn’t thought-about kosher by extra Indian manufacturers ), I assumed, “Fuck it. One life. By no means too late.” In addition to, I knew Uniqlo wouldn’t thoughts, since they’re a global model.

Images of the items earlier than they have been despatched to me.

I didn’t need the bra prime to SCREAM although, so determined so as to add a free, Italian-Mafia type linen shirt on prime. In my head, I knew precisely how I used to be going to type it and now that I can see the ultimate end result, it labored. I’ve additionally been feeling a bit extra self-conscious than ordinary due to the ten kilos my physique has gained in the course of the pandemic. I didn’t need an excessive amount of of my physique to be seen. And but, I needed it to be engaging sufficient that it will encourage the viewer to learn the caption and discover out what I used to be as much as with this look.

As soon as the clothes arrived, I attempted them on to ensure the whole lot match. All the things was then hand-washed individually, which was a very good factor as a result of the bra prime bleeds color. A few of it go on to the shirt as a result of I dried them shut collectively and the shirt caught to the bra prime. Which I then needed to treatment by dipping these sections in a bowl of Vanish ( which is a stain-removing liquid I exploit for laundry ).

I picked out the sneakers – it needed to be heels, which I personal precisely one pair of, so no alternative. The jewelry was to be minimal – extra concentrate on my brooch ( which is from the Bhojpatra sequence, so already muted & elegant ). The ear rings are easy gold and pearl danglers.

Since I’ve pink / crimson hair at the moment, I assumed these would work properly in favour of the Uniqlo model colours. Uniqlo’s brand is crimson and white.

Beneath is the edited {photograph} that was used for the ultimate product. Pictures have been shot in my busy desk space. Shot on the Nikon D8100 with the 24-70mm f 2.8 lens and an on-camera speedlight. The distant clicker is in my pocket – within the skirt pocket.

The pictures have been taken into Adobe Lightroom the place I chosen 3-4 closing photos and set to engaged on them in Adobe Photoshop – pores and skin clear up after which slicing out myself from the scene and inserting the cutout onto a stable color. I picked out a subdued hue due to Uniqlo’s general garment colors and in addition as a result of it compliments what I’m sporting AND matches the background curtain of the unique display.

Then, I attempted a number of video choices to see which one would work greatest. One of many issues talked about within the temporary was that the retailer would offer greater than 12,000 gadgets to clients to buy on-line. For a consumer, that’s an amazing alternative to undergo loads of decisions and put collectively a glance that works for them. And even to place collectively a complete wardrobe with separate items to combine and match.

This led to a specific alternative of video the place the picture is pixelated after which comes collectively into the above {photograph} of me. For the the aim of this video, I used an app known as MirrorLab, which I’ve been utilizing for just a few years now and it’s normally relegated to experimental concepts.

Some screenshots from the video to present you an concept of development. I although the crimson bits have been a pleasant nod to the Uniqlo brand colors.

As soon as I used to be happy with the video – and had made positive that I had a 30 second model for Instagram Reels ( which might now be 60 seconds lengthy! ), I needed to choose music. I did a bit of sunshine digging on-line to see if, maybe, there was any music immediately related to the Uniqlo model. And there may be! Uniqlo shops play two separate playlists in the course of the day and the night time. A few of these lists are country-specific however the preferred ones had a few tracks that labored completely ( IMHO ) with my video.

The identical tracks have been additionally out there as music on Instagram Reels!

I typed out the caption for the Reel and saved it in Drafts throughout the Instagram app. Which was a nasty concept on reflection. Drafts is usually a bit iffy and unpredictable. Fortunately, I had saved a replica of the caption on the notes app on my telephone.

I posted the Reel, fairly happy with myself and there was *some* engagement however nowhere close to as a lot as I’d imagined! Possibly I ought to’ve used a well-liked Bollywood observe hah.

After just a few hours, I posted the ultimate nonetheless picture from the shoot as a static put up on my feed, with just about the identical caption and this one has had good engagement and responses. The bra-top is common.

Additionally sharing some extra picture from this shoot. Some that I performed round with and a few behind-the-scenes.

The model gifted the clothes to me. This weblog put up just isn’t a part of that alternate. I’m documenting for my weblog. It’s a large deal that there’s an intensive retailer now although – I store Uniqlo personally – all my internal / thermal put on for winters is Warmth Tech from Uniqlo!

So, there it’s. A behind-the-scenes peek into how my mind works and the way I’m going about creating content material. What else do you wish to know? I seek the advice of with people and companies to assist them work out their model’s journey on-line by means of a consulting name. I even have a ton of video clips on my IGTV and longer movies on my YouTube in addition to audio-only on my podcast, The Naina Redhu Expertise.



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