CPC keywords are keywords that have a high cost per click. They usually have the most competition because they are in high demand and have a lot of click visibility. CPC is determined by how many people are searching for that keyword in their search engines and how much they are willing to pay for an ad.
If you have an AdSense-based website. So knowing your High CPC keywords and Low CPC keywords is very important. Because, how much money can you earn from Google Adsense at the end of the month? It totally depends on what kind of CPC keywords you are working with.
Is high CPC good?
If your CPC is high, that means you are paying a lot for each click on your ad. This could be an indication that your ads are not resonating with your target audience or that you need to change your targeting strategy. Conversely, if your CPC is low, that means you are getting a lot of clicks for your money.
What should be my CPC rate?
Cost-per-click represents the cost to the advertiser every time someone clicks on their ad. Most online ad platforms require a target cost-per-click for new campaigns to run. This naturally leads to the question of, “what is a good cost-per-click?”
The short answer is “it depends.” Cost per click can vary greatly due to a variety of factors. These factors include the platform you are advertising, the type of advertising you are using, the audience you are targeting, the product or service you are promoting, and your bidding strategy.
There are some ways that you can use to improve your CPC for ads:
Improve Your Quality Score
Given that Quality Score directly impacts the actual CPC you pay, it makes sense to place your focus on this when looking to improve your campaign’s performance. It is also important to know what Quality Score is, how it is calculated, and the factors that influence it.
Make Your Ad More Relevant
You will enjoy a higher Quality Score when your ad is highly relevant to the keyword that you are bidding on and is being triggered by a search query. The most impactful way to improve your Quality Score is to look at how you structure your ad groups.
Improve Your Landing Page
A better landing page experience makes for a higher Quality Score. But what does a better landing page experience actually mean? A good landing page is relevant to your ad and keywords. An ad that leads to a generic homepage is going to have a lower Quality Score.
Improve Your CTR
Improving your CTR (Click-Through-Rate) will have a noticeable impact on your Quality Score, as it demonstrates that it is a result that searchers want to click on.
Use Negative Keywords Effectively
You can prevent your ads from showing for terms that are not relevant by using negative keywords. A negative keyword prevents your ad from being triggered by a certain word or phrase that you don’t want to show up for.
Combat Rising Brand Terms
It can feel frustrating when a business finds itself in a bidding war with competitors across its own name and product lines. All hope is not lost, though!
There are many solutions, such as maximizing the use of extensions, improving landing page experience, and more can help bring down your CPCs.
Although there are various ways that you can improve your CPC ads as for beginners this sure is the best one.